We are pleased to announce that in November we will be releasing the much anticipated TouchPoints/YouGov integration.
IPA consultants RSMB have carried out the integration and our programmers have been busy developing SurveyTime to accommodate the new complex calculation.
It will enable you to cross-analyse YouGov Brand Use and Perception data against the diary data of TouchPoints as well as much more.
In the illustration below we are looking at Ad Awareness vs time spent travelling.
You may know that when tabbing YouGov Profiles, every question is considered within a filter, i.e. the respondents who were asked that question. Population estimates are made using proportions and YouGov’s proprietary Market Size calculation. In the fusion audience figures are generated using the new Weighted Profile calculation, a middle ground between the YouGov and TouchPoints methods, based on the proportions of filtered respondents and weighted for Age/Sex/Social Grade.
For more information, or any questions you may have please contact our helpdesk.
Email: helpdesk@telmar.co.uk
Contact No: 020 7467 2575
