TouchPoints + YouGov now available in MediaPlanner!
Telmar has now incorporated TouchPoints + YouGov in MediaPlaner, enabling users to complete reach and frequency planning using targets built from the TouchPoints + YouGov survey with media vehicles from the Channel Planner dataset.
The TouchPoints + YouGov fusion survey, already launched on Telmar’s crosstab tool SurveyTime, allows Telmar’s clients to analyse TouchPoints diary data against YouGov brand use and perception data.
TouchPoints + YouGov code in MediaPlanner: TPT19HYC
Subscribers of TouchPoints+YouGov and Channel Planner datasets can access the new survey using code TPT19HYC.
If you would like more details, or assistance accessing the new data set, please contact the Telmar Helpdesk at helpdesk@telmar.com
