New PAMCo, new MultiBasing algorithm
With the release of PAMCO 2020 Q2, we are also introducing an updated MultiBasing algorithm into SurveyTime: faster and more precise.
- Firstly, performance. The new version is up to FIVE TIMES FASTER for an equivalent MultiBasing run. A simple run should now take less than a minute.
- Taking advantage of that extra speed, you can now include more PAMCO codes in your run – up to ten at a time is a good rule of thumb.
- And the turn of speed has also allowed us to include lots more ‘hook’ variables. In particular, we were able for the first time to directly match print readers of over 100 PAMCO news and magazine brands with their equivalents in TGI. This allows a whole new level of precision because you’re no longer looking at people who are ‘like’ the readers of a publication.. more often than not you’re looking at the profile of actual readers.
Since this is an algorithm/software change to MultiBasing, you may also see some changes to existing runs. If you have any questions about this new version of MultiBasing, or if you would like to subscribe to PAMCO-TGI MultiBasing, please contact csuk@telmar.com.
