January 2025
- The Vividata Fall 2024 SCC l Study of the Canadian Consumer reflects changes in both supplier and sampling methodology. Trending and direct comparisons to past SCC studies are not advised.
- All reporting is based on a 12-month sample, with a fieldwork period of October 2023-September 2024.
- Local market publications are reported based on 12 months (October 2023-September 2024) versus previous reporting based on 24 months, which may result in small/unstable or unreliable estimates.
