Our new Affinity Report feature within SurveyTime, not only provides a great best-fit media analysis but will also work brilliantly against the bredth of a survey; such as the use of Lifestyle Statements, which will allow you to delve deeper into a behavioural analysis of your audience, whilst still taking a brand into account.
Please see below an examples of a best-fit media analysis and behavioural break-down of an audience, against the same brand.
In this example I am using a make-up brand against Women’s publications. Within the report below the publication ranked with a score of ‘1’, is presented as the best fit publication for the make-up brand being used. We are therefore seeing that our L’Oreal brands best fit, women’s publications are Glamour, Elle and Women’s Health.
We could then take this analysis further by exchanging our best fit publications with the use of categorised lifestyle statements. As a result we are now then able to analyse the behavioural attitudes of the L’Oreal’s audience. Which we can see, are not concerned about the money they spend on luxury products, also suggesting a ABC1 market with disposable income.
To find out more, please contact our helpdesk or follow the link below to access a help guide.
