We are pleased to finally announce that DAX is now available for planning in AudioPlanner, free of charge!
How does it work?
The DAX model takes reach, profile and weight of listening data from the RAJAR ‘MIDAS’ survey, and known total volumes from DAX’s ad server logs. These figures are then modelled onto RAJAR respondents who are known to be digital listeners.. duplication patterns are, therefore, as observed in RAJAR directly.
How do I build a schedule with DAX?
Find below a link to a How Do I guide which details how to build a schedule with DAX:
How do I build a schedule with DAX
Telmar Helpdesk
Please do not hesitate to give us a call if you have any questions or feedback.
Our Helpdesk is open 9am-6pm, Monday to Friday.
Call us on: 020 7467 2575
Email us on: helpdesk@telmar.co.uk
