IPA TouchPoints Channel Planner data are released 16th November 2020
Radio & TV Improvements
We at Telmar have made some improvements to the way we handle TouchPoints Channel Planner TV & Radio data:
- We have introduced extra weekday dayparts to improve ‘natural delivery’ distribution between weekdays and weekends, aiming to better match RAJAR and BARB figures.
- We’ve used a slightly different reach-adjusted R&F algorithm for TV which should more closely match BARB reach figures for a given weight of advertising
These changes will apply automatically in both MediaPlanner+ and Channel Planner Lite, we hope they are useful.
